Cookie Policy
Fourth Frontier ("we", "us", or "our") uses cookies and similar technology to collect information about its use, to distinguish you from other users of our website. This helps us provide you with a good experience and to allow us to improve our site and services.
In the sections below, you can see a description of each cookie that we use, what it does and whether or not it collects personal data about you. Personal data means data which identifies or can be used to identify you as an individual, including online identifiers such as your IP address.
Please make sure you read our Privacy Policy along with this policy.
What are Cookies?
Cookies are small text files that are stored on your computer, smartphone or other device when you visit our website. They act as a memory for our website and allows us to recognise you and make your visit easier and more useful to you when you revisit our website.
Who is collecting it?
Any personal data provided to or collected by Fourth Frontier via cookies and other tracking technologies is controlled by Fourth Frontier.
By using our websites, you acknowledge our use of strictly necessary cookies in accordance with this Cookie Policy and our Privacy Policy. We only set non-essential cookies (such as Analytics, Marketing, and Functional cookies) after you have provided your explicit consent through our cookie settings banner. You may withdraw this consent at any time
What purpose does Fourth Frontier use cookies for?
Fourth Frontier uses cookies to make our websites easier to use, to deliver a personalised experience on our websites, and to better tailor our products, services and websites to your interests and needs. Cookies are used to help speed up your future activities and your experience on Fourth Frontier websites
We use cookies to obtain information about your visits and about the device you use to access our website. This includes, where available, your IP address, operating system and browser type and, depending on the cookie, also includes the reporting of statistical data about our users' browsing actions and patterns.
What types of Cookies Fourth Frontier websites Use?
Fourth Frontier website uses the following types of cookies:
Essential cookies: These are sometimes called "strictly necessary" as without them we cannot provide many services that you need on the Website. These cookies are required for the website to run and cannot be switched off. Such cookies are only set in response to actions made by you such as language, currency, login session and privacy preferences. You can set your browser to block these cookies but this might affect the way our site is working.
Performance and Analytics cookies: These cookies allow us to measure visitors traffic and see traffic sources and understand how you interact with our website (e.g., which pages you visit, what you click on, and how you found us). Information supplied by these cookies allows us to improve our services and better help us understand which products and actions are more popular than others. They collect information in data sets and may include third-party cookies (set by independent analytics companies).
Marketing and Retargeting: These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads on other sites. If you do not allow these cookies you will not experience targeted ads for your interests.
Functional Cookies: These cookies enable our website to remember choices you make (such as user name, language, or the region you are in) to provide enhanced, additional functions and personal settings. They can be set by us or by third-party service providers that we have placed on our pages. If you do not allow these cookies, these or some of these services may not work properly.
1. Essential / Strictly Necessary
Cookie Name |
Provider |
Purpose |
Expiry |
Type |
cart |
Shopify |
Stores the unique identifier and contents of the visitor's shopping cart so items persist across pages and into checkout. |
2 weeks |
Persistent |
cart_currency |
Shopify |
Records the currency selected for the cart to ensure correct pricing is presented at checkout. |
2 weeks |
Persistent |
localization |
Shopify |
Stores the visitor's country/region so the store serves the correct market, language and currency. |
1 year |
Persistent |
same_domain |
Shopify |
Technical helper used to verify a first-party/same-domain context for secure request handling. |
Session |
Session |
_shopify_essential † |
Shopify |
Manages the secure session state that is strictly required for the storefront and checkout to operate. |
Session |
Session |
_secure_session_id † |
Shopify |
Secures the checkout session against cross-site request forgery. Set server-side (HttpOnly). |
24 hours |
Persistent |
2. Analytics & Statistics
Cookie Name |
Provider |
Purpose |
Expiry |
Type |
_ga |
Google Analytics (GA4) |
Assigns a unique client ID to distinguish individual visitors across sessions and pages. |
2 years |
Persistent |
_ga_GWJFCKF56M, _ga_F5HQMY8PWM, _ga_RVHHCPH36J, |
Google Analytics (GA4) |
Per-property (measurement-ID) cookies that persist session state and campaign data for each GA4 data stream. Four properties detected. |
2 years |
Persistent |
_shopify_y |
Shopify Analytics |
Long-term unique-visitor identifier used for Shopify's native store analytics and reporting. |
1 year |
Persistent |
_shopify_s |
Shopify Analytics |
Short-lived session identifier used to measure individual visits for Shopify analytics. |
30 minutes |
Persistent |
shopify_client_id |
Shopify (Web Pixel) |
Client identifier used by Shopify's customer-events/web-pixel analytics layer to attribute events. |
1 year |
Persistent |
_hp5_event_props.515516339 |
Heap |
Stores event properties for the active session so in-page interactions can be attributed correctly. |
Session (~30 min) |
Persistent |
_hp5_let.515516339 |
Heap |
Records the timestamp of the last tracked event to manage session timeout logic. |
Session |
Persistent |
_hp5_meta.515516339 |
Heap |
Stores user/session metadata (identity and session count) for product-behaviour analytics. |
1 year |
Persistent |
AMP_522be46bb4 |
Amplitude |
Stores the Amplitude device/user ID and session data used for product-behaviour analytics. |
1 year |
Persistent |
_clck |
Microsoft Clarity |
Persists a Clarity user ID and consent state so behavioural metrics are tied to a single user. |
1 year |
Persistent |
_clsk |
Microsoft Clarity |
Groups a user's page views into a single Clarity session for heatmaps and session replay. |
1 day |
Persistent |
_ama |
First-party (analytics) |
First-party measurement identifier set by an installed store app; used for visitor/session measurement. |
1 year |
Persistent |
3. Marketing & Retargeting
Cookie Name |
Provider |
Purpose |
Expiry |
Type |
_fbp |
Meta (Facebook Pixel) |
Stores a browser-level ID used to deliver, measure and retarget Facebook and Instagram advertising. |
3 months |
Persistent |
_fbc |
Meta (Facebook Pixel) |
Stores the Facebook click identifier (fbclid) captured from an ad click for conversion attribution. |
3 months |
Persistent |
_gcl_au |
Google Ads (Conversion Linker) |
Stores ad-click information so conversions can be attributed to Google Ads campaigns. |
3 months |
Persistent |
__adroll_fpc |
AdRoll |
First-party user identifier that enables cross-site retargeting and campaign measurement. |
1 year |
Persistent |
__ar_v4 |
AdRoll |
Records retargeting segment membership and attribution data for AdRoll advertising campaigns. |
1 year |
Persistent |
__kla_id |
Klaviyo |
Identifies the visitor to attribute on-site behaviour to email/SMS marketing profiles and flows. |
2 years |
Persistent |
AMP_MKTG_522be46bb4 |
Amplitude |
Stores marketing/UTM attribution data captured by Amplitude for campaign reporting. |
1 year |
Persistent |
_lc2_fpi |
LiveIntent |
First-party people-based identifier used for cross-site ad targeting and identity resolution. |
2 years |
Persistent |
_lc2_fpi_js |
LiveIntent |
JavaScript-set companion to _lc2_fpi that supports identity synchronisation. |
2 years |
Persistent |
_li_dcdm_c |
LiveIntent |
Domain/device-match cookie supporting people-based identity resolution across sites. |
6 months |
Persistent |
_li_ss |
LiveIntent |
Stores segment-synchronisation state used for audience targeting. |
3 months |
Persistent |
__parkour_utm_source, __parkour_utm_medium, __parkour_utm_campaign, __parkour_utm_term |
First-party attribution |
Capture the campaign UTM parameters of the visit so orders can be attributed to the correct marketing source. |
30 days |
Persistent |
__parkour_landing, __parkour_referrer, __parkour_fbclid, __parkour_srsltid |
First-party attribution |
Store the first landing page, external referrer, Facebook click ID (fbclid) and Google Shopping click ID (srsltid) for conversion attribution. |
30 days |
Persistent |
4. Functional
Cookie Name |
Provider |
Purpose |
Expiry |
Type |
geo |
Fourth Frontier (first-party) |
Remembers the detected or forced geolocation (per the ?geo flag) so visitors are routed to the correct regional storefront. |
Session |
Session |
_iCartUserCountry |
iCart (Identixweb) |
Stores the visitor's country so the iCart cart drawer/upsell app displays the correct currency and offers. |
30 days |
Persistent |
twk_uuid_5ffbcc62a9a34e36b96b0271 |
Tawk.to |
Unique visitor ID that preserves live-chat history and continuity across visits. |
6 months |
Persistent |
TawkConnectionTime |
Tawk.to |
Stores the live-chat connection timestamp to manage the current chat session. |
Session |
Session |
mod_cc2096962662, mod_cn2096962662, data2096962662 |
Modd Apps |
Store configuration and personalisation state (e.g., country, currency and display rules) for a Modd Apps storefront widget. |
Session – 1 year |
Persistent |
SHOPLIFT |
Shoplift (A/B testing) |
Assigns and remembers the A/B-test variant so a returning visitor sees a consistent version of the page. |
30 days |
Persistent |
lantern |
First-party (store app) |
First-party app cookie storing display/session preferences for an installed storefront app. |
Session |
Session |
For more information regarding GDPR, CCPA & APPI Guidelines please follow on to the links below:
GDPR Guidelines: https://fourthfrontier.com/pages/gdpr-compliance
CCPA Guidelines: https://fourthfrontier.com/pages/ccpa-compliance
APPI Guidelines: https://fourthfrontier.com/pages/appi-compliance
How can you control and delete cookies?
There are many ways to manage your cookies:
You can adjust your preferences any time by clicking the Manage Cookie Preferences link.
If you prefer to avoid the use of Cookies on this Website, first you must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this website.
If you choose to not accept our Cookies, you may experience some inconvenience in your use of the Website and some features may not function properly.
If you'd like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser.
For the Chrome web browser, please visit this page from Google: https://support.google.com/accounts/answer/32050
For the Firefox web browser, please visit this page from Mozilla: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored
For the Safari web browser, please visit this page from Apple: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
For any other web browser, please visit your web browser's official web pages.
Disclaimer
We may update this Cookie Policy and Statements from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. When we make material changes to this policy, we will provide notice through our website or other means, as appropriate. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies. For more information relating to cookies or how we process your data, you may contact us from our Website.
Last updated: 24 July, 2026